WHAT IS TRANSMEDIA?
AUDIENCE FIRST
The Internet has changed everything. It’s no longer a one-way conversation.
And the way to an audience’s heart is the story.
With transmedia, we adapt content to what interests the audience most – and hook them emotionally and intellectually.
EXPERIENCE & ENGAGEMENT
Media consumption habits have transformed over the years. With increased interconnectivity, audiences are no longer limited to a single device.
Through the use of multiple media platforms, transmedia content offers a unique experience and audience engagement that allows the audience to be part of the narrative world.
MEDIA CONVERGENCE
Transmedia storytelling can pull the fragmented media universe together. Media convergence means radio, TV, and newspapers now connect with the majority of their audiences online. Of course this includes social media!
The way to pull it together is to also pull it apart – segmenting the story to best suit each medium’s strengths, whether digital
or traditional.
Wanna say hi to us?
Come on down to our office at LaunchPad @ One-North, Blk 79 Ayer Rajah Crescent #02-08, Singapore 139955.
Or, say hi at enquiry@reta.com.sg!
From Our Blog
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Find us at:
LaunchPad @ One-North, Blk 79 Ayer Rajah Crescent #02-08, Singapore 139955