WHAT IS TRANSMEDIA?

Transmedia is a technique of storytelling that runs across multiple forms of media (at least three forms of media), usually with a degree of audience participation, interaction, or collaboration. Each media piece serves as a standalone story experience, while also contributing to a larger narrative. This process is cumulative and adds enrichment to the pattern of modern media consumption in this digital age.

Audience FirstAUDIENCE FIRST

The Internet has changed everything. It’s no longer a one-way conversation.

And the way to an audience’s heart is the story.

With transmedia, we adapt content to what interests the audience most – and hook them emotionally and intellectually.

 

Experience EngagementEXPERIENCE & ENGAGEMENT

Media consumption habits have transformed over the years. With increased interconnectivity, audiences are no longer limited to a single device.

Through the use of multiple media platforms, transmedia content offers a unique experience and audience engagement that allows the audience to be part of the narrative world.

 

Media ConvergenceMEDIA CONVERGENCE

Transmedia storytelling can pull the fragmented media universe together. Media convergence means radio, TV, and newspapers now connect with the majority of their audiences online. Of course this includes social media!

The way to pull it together is to also pull it apart – segmenting the story to best suit each medium’s strengths, whether digital
or traditional.

 

'Your attitude determines your altitude.'

 

Wanna say hi to us?

 

Come on down to our office at LaunchPad @ One-North, Blk 79 Ayer Rajah Crescent #02-08, Singapore 139955.

Or, say hi at enquiry@reta.com.sg!

 

 

From Our Blog

 

And we’ve moved!

We’ve recently relocated to our new office at LaunchPad @ One-North, Blk 79 Ayer Rajah Crescent #02-08 Singapore 139955. Come on by for a...

Exciting updates coming your way!

We are currently undergoing our rebranding exercise and have something special in store planned for you! Stay tuned to our website for more information.

Merry Christmas and happy holidays!

Merry Christmas and happy holidays to all our friends from the Reta team! Looking forward to spending time with our loved...

 

Our Instagram Adventures

 

Find us at:

LaunchPad @ One-North, Blk 79 Ayer Rajah Crescent #02-08, Singapore 139955

Contact us at:

+65 6397 5158

enquiry@reta.com.sg

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