Transmedia campaigns aimed at multiple levels of engagement across a diverse range of media platforms within a unified storyworld
Reta Pte Ltd is an integrated transmedia company consisting of a mix of people from diverse media-related backgrounds with an impressive track record and portfolios.
Reta consists of multiple divisions ranging from web and graphic design, new media, television and commercials, corporate videos, events, newsroom, and short films, making us the buzz-word in the media scene: TRANSMEDIA.
Because of our comprehensive range of media expertise and networks, our projects often include transmedia campaigns aimed at multiple levels of engagement across a diverse range of media platforms within a unified storyworld. Our transmedia capabilities thus set us apart from any other media company.
Reta and its subsidiaries are helmed by Chief Executive Officer, Rita Zahara. As a media personality, entrepreneur, and former journalist and newscaster on Channel NewsAsia and ESPN, Rita’s versatility is evident in the multiple talents
Reta Social Enterprise is dedicated to continue the community work of the CEO’s late grandmother, Che Zahara Noor Mohamed, who is a Pioneering Champion of the Rights of Women and Children.
Che Zahara was recently selected for the inaugural list of inductees for the Singapore Women’s Hall of Fame that was graced by President Tony Tan.
The social enterprise aims to create a social impact within the youth community through various projects that are targeted at youths-at-risk and youth leaders.
Rita’s passion for food is also translated into Che Zahara Kitchen & Bakery. This subsidiary specialises in Asian cuisine, and more particularly stands to protect Malay cuisine and heritage.
Under Reta, we also manage TV personality, author and entrepreneur, Rita Zahara. Her masterclasses, cookies and cakes are available on the website www.chezahara.com and are available island-wide at all Cathay cinemas.
Beehive Transmedia Incubator is a platform where industry experts, professionals, freelancers, and industry collaborators get together to produce excellent, creative productions. We do not limit our production team to full-time talents within the company but instead push the boundaries by working with other like-minded creative individuals.
We also work with regional players in Malaysia and Indonesia to produce creative productions beyond Singapore’s shores.
Through such collaborations, the work we produce potentially gets marketed regionally and distributed beyond Singapore’s shores.